Strategic Advertising Management (Paperback/5th Ed.) - Percy, Larry/Richard Rosenbaum-Elliott

No.1012

Strategic Advertising Management (Paperback/5th Ed.) - Percy, Larry/Richard Rosenbaum-Elliott

저자 : Percy, Larry/Richard Rosenbaum-Elliott

ISBN : 9780198703655

출판사 : Oxford University Press

출판일 : 20160505

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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications.

Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Using real world examples and case studies from a variety of...

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Strategic Advertising Management (Paperback/5th Ed.) - Percy, Larry/Richard Rosenbaum-Elliott

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