Its Not How Good You Are, Its How Good You Want to Be (Paperback) - Paul Arden

No.389

Its Not How Good You Are, Its How Good You Want to Be (Paperback) - Paul Arden

저자 : Paul Arden

ISBN : 0714843377

출판사 : Phaidon Press

출판일 : 20030601

요약

SELF

-IMPROVEMENT BOOK FROM THE FORMER CREATIVE DIRECTOR OF }SAATCHI and SAATCHI{ RESPONSIBLE FOR SUCH ADVERTISING CATCHPHRASES AS, and quot;THE CAR IN FRONT IS A TOYOTA.

and quot; COMBINES QUIRKY FACTS AND QUOTES WITH INSIGHTFUL ADVICE.

40 ILLUS.

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Its Not How Good You Are, Its How Good You Want to Be is a handbook of how to succeed in the world

- a pocket bible for the talented and timid to make the unthinkable thinkable and the impossible possible.

The worlds top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes an...

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Its Not How Good You Are, Its How Good You Want to Be (Paperback) - Paul Arden

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