Strategic Planning for Public Relations (Paperback / 4th Ed.) - Ronald D. Smith

No.394

Strategic Planning for Public Relations (Paperback / 4th Ed.) - Ronald D. Smith

저자 : Ronald D. Smith

ISBN : 9780415506762

출판사 : Routledge

출판일 : 20130206

요약

---

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication.

Implementing the pragmatic, in

-depth approach of the previous editions, author Ronald D.

Smith presents a step

-by

-step unfolding of the strategic campaign process used in public relations practice.

Drawing from his experience in professional practice and in...

당신은 있는 걸 보고 "왜?"냐고 묻지만, 나는 결코 없던 것을 꿈꾸며 "안 될 게 뭐야?"라고 묻는다. - 조지 버나드 쇼 -

외국도서>대학교재/전문서적

Strategic Planning for Public Relations (Paperback / 4th Ed.) - Ronald D. Smith

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