Influence: The Psychology of Persuasion - Collins Business Essentials (Paperback) - Cialdini, Robert

No.524

Influence: The Psychology of Persuasion - Collins Business Essentials (Paperback) - Cialdini, Robert

저자 : Cialdini, Robert

ISBN : 006124189X

출판사 : Collins Pubns

출판일 : 20061226

요약

INFLUENCE, THE CLASSIC BOOK ON PERSUASION, EXPLAINS THE PSYCHOLOGY OF WHY PEOPLE SAY and quot;YES and quot;?AND HOW TO APPLY THESE UNDERSTANDINGS.

DR.

ROBERT CIALDINI IS THE SEMINAL EXPERT IN THE RAPIDLY EXPANDING FIELD OF INFLUENCE AND PERSUASION.

HIS THIRTY

-FIVE YEARS OF RIGOROUS, EVIDENCE...

---

Arguably the best book ever on what is increasingly becoming the science of persuasion.

Whether youre a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing.

Recommended.

By Amazon.

com

우리를 향해 열린 문을 보지 못하게 된다. – 헬렌켈러

외국도서>경제경영/인문사회

Influence: The Psychology of Persuasion - Collins Business Essentials (Paperback) - Cialdini, Robert

'경영,인문' 카테고리의 다른 글

Why Men Love Bitches: From Doormat to Dreamgirl - A Womans Guide to Holding Her Own in a Relationship (Paperback) - Sherry Argov  (0)	2020.06.17
World Order: Reflections on the Character of Nations and the Course of History (Paperback) - Kissinger, Henry  (0)	2020.06.17
Atomic Habits (Paperback) - 제임스 클리어(James Clear)  (0)	2020.06.17
The Tipping Point (Paperback) - 말콤 글래드웰(Malcolm Gladwell),Gladwell, Malcolm  (0)	2020.06.17
Quiet (Paperback/ 영국판) - Susan Cain,수전 케인(Susan Cain)  (0)	2020.06.17