Business Marketing Management: B2B (Paperback / 11th Ed.) - Michael D. Hutt,Thomas W. Speh

No.605

Business Marketing Management: B2B (Paperback / 11th Ed.) - Michael D. Hutt,Thomas W. Speh

저자 : Michael D. Hutt,Thomas W. Speh

ISBN : 9781133189572

출판사 : Cengage Learning

출판일 : 20120319

요약

B2B 비즈니스 매니지먼트 마케팅의 이론 및 기법을 알려준다.

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Reflecting the latest trends and issues, market

-leading BUSINESS MARKETING MANAGEMENT: B2B, 11E, International Edition delivers comprehensive, cutting

-edge coverage that equips readers with a solid understanding of todays dynamic B2B market.

Highlighting the similarities

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-and emphasizing the differences

-

-between consumer goods and B2B marketing, this proven text focuses on market analysis, organi...

인생에 뜻을 세우는데 있어 늦은 때라곤 없다 – 볼드윈

외국도서>대학교재/전문서적

Business Marketing Management: B2B (Paperback / 11th Ed.) - Michael D. Hutt,Thomas W. Speh

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