Managing Innovation, Design and Creativity (Paperback / 2nd Ed.) - Bettina von Stamm

No.652

Managing Innovation, Design and Creativity (Paperback / 2nd Ed.) - Bettina von Stamm

저자 : Bettina von Stamm

ISBN : 9780470510667

출판사 : Wiley

출판일 : 20080428

요약

INNOVATION IS THE MAJOR DRIVING FORCE IN ORGANISATIONS TODAY.

WITH THE RISE OF TRULY GLOBAL MARKETS AND THE INTENSIFYING COMPETITION FOR CUSTOMERS, EMPLOYEES AND OTHER CRITICAL RESOURCES, THE ABILITY TO CONTINUOUSLY DEVELOP SUCCESSFUL INNOVATIVE PRODUCTS, SERVICES, PROCESSES...

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Innovation is the major driving force in organisations today.

With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential.

While creativity is the starting point for any kind of innovation, design is the process throug...

말로 하는 사랑은 쉽게 외면할 수 있으나 행동으로 보여주는 사람은 저항할 수가 없다. - 무니햄

외국도서>대학교재/전문서적

Managing Innovation, Design and Creativity (Paperback / 2nd Ed.) - Bettina von Stamm

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